Professional Marketing Mastery


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With fast economic changes, marketing professionals must adapt quickly to keep up. Also, the fact that businesses and individuals have new competition demands the utilization of new tools and advanced marketing techniques to generate demand for existing products and services, penetrate the markets and open up profitable opportunities.
Participants will learn how to develop, implement, and measure a winning marketing strategy using latest tools, techniques and platforms.


Course Objectives

Upon completion of the course, participants will be able to:

  • Understand the marketing framework and functions in different organization
  • Be familiar with wide-ranging marketing roles
  • Develop a marketing plan for their organization
  • Understanding marketing environment and properly position products and services in the marketplace.
  • Perform market research


Course Content Summary

Some of the course topics are:

  • Definition of marketing management
  • Concept of marketing
  • Differences between marketing & selling
  • Scope of marketing management
  • Understanding marketing environment
  • Various marketing analysis techniques
  • Marketing audit
  • Marketing planning
  • Market segmentation, targeting & positioning
  • Communication process elements
  • The goals & tasks of promotion
  • Professional steps in creating promotional campaigns
  • Setting the advertising budget
  • Various media types & application
  • Media scheduling
  • Evaluating promotional campaigns
  • Strategic approach of the product life cycle
  • Marketing research


Target Audience

  • Marketing professionals
  • Public Relations Professionals
  • Sales professionals.


Course Period

  • Option 1: Evening on weekdays (Monday to Friday)
  • Option 2: Weekends (2 Saturdays, 8 am to 4.30 pm)
  • Option 3: Weekdays (2 days – 8 am to 4.30 pm)


Course Level: Introductory


Price (Including VAT): N 100,000

Additional information

Course Period

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